Today people own multiple devices like mobile, tablet or desktop and access internet on all, this includes surfing, browsing, going through websites. That makes it imperative that websites must look good and works well regardless of the device it is viewed on. This gives birth to the need of having responsive web design. In other words, responsive web design is the practice of building a website suitable to work on every device and every screen size, no matter how large or small, mobile or desktop.
Responsive web design allows a site’s layout to change according to the screen size being used to view that site changes. A wide screen display can receive a site design with multiple columns of content while a small screen can have that same content presented in a single column with text and links that are appropriately sized to be read and used on that smaller display.
One Site Monopoly – It is difficult to maintain several sites on the basis of devices they shall be viewed on. In contrast, developing a responsive design serves this purpose better for both the company and the users, as company can keep a single site up to date with relevant content instead of improper maintenance of different sized clones of the same website.
Cost Benefits – With a single site to maintain for all devices, companies can save big time on the development, maintenance and upgradation costs.
Improved SEO – Google recommended long ago, mobile friendliness as one of the feature for top rankings and it used to attach a mobile- friendly tag to relevant websites and time has proved their recommendation right. Google has awarded and penalized websites on their mobile friendliness factor time and again looking to their search engine ranking strategies.
Scalability – Responsive websites give you a chance to support newer devices and screens in future. So, as newer devices with unique screen sizes hit the market, responsive websites will be pre- equipped to meet those new needs.
Enhanced UI – Responsive web design provides a superior UI regardless of the device. No scrolling or resizing is necessary for any visitor to access a website from their favorite device. And if the users get what they are looking for then, there is a greater probability of positive sales. And even if the users do not get what they were searching for and they find an outlet on the website itself to register their complaints, then your company can be saved of social media negative word of mouth publicity.
Competitive Edge – One of the advantages of a responsive website design is it gives you a competitive edge in the market. As more and more users are turning to mobile devices either to pay their bills or make online purchases, one has to cater to that audience by having a mobile friendly site.
A wise business strategy is to cater according to the need of the hour and with growing number of mobile phone users everyday one cannot take responsive web designs for granted. As customer is the king of the market- his wish shall be the command for IT companies.